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interactive content ideas

And even though not everyone talks about interactive content when it comes to SEO, you’d be surprised to see how it charms its way here too!. It develops a, Here is an example of Dropbox’s referral program that did wonders to its conversion rates. When describing how to build a calculator, I mentioned the importance of providing the “Author Known Variable.” The success of this VR film provides the same thing–it gives an audience access to a closed experience. Here is an example of a feedback survey by Outgrow that it uses for feedback from its customers. The takeaway for marketers? In this article, we’ll take a look at 8 quizzes to spark ideas for your next interactive content. When it comes to content marketing in 2021, interactive is the key to success. Almost 65% of users are more willing to consider products and services after hearing about them through a podcast. Share a Joke (Graphics or Text) 6. If you want something to stand out, give it a spot on your nav bar. Just directing your audience toward great resources can be engaging. It mentions the map in the title, summarizes the contents of it, links to the map, and includes screenshots. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. Interactive Map Shows You The Actual Size Of Your Country, Not The Lie You’ve Been Told By Maps – IFL Science! So what works in your industry or sector? Interactive infographics and whitepapers and about giving out valuable data. Interactive content does this very well because it differentiates you from your competition. You can always include a quiz or an assessment to ensure that your readers engage with your posts. Notice the increase of Google Searches for the term “sustainable fashion” over the past 3 years. The author provided variable is the new tax rate by income level. It makes them feel heard and valued. A better approach would be a calculator that determines lifespan based on criteria like gender, current, age, or place of residence. Through an outcome quiz, you can use various inputs to give multiple possible outcomes as results. The quizzes at Buzzfeed are different — they are a main content category, emphasized with a spot on the top navigation menu. Use interactive content to help distribute research or other posts. Finally, this calculator is designed to determine the amount of money needed to fulfil a religious obligation. Interactive content performs well when it comes to creating partners and affiliates. And as for webinars, we at Outgrow are holding a webinar on ‘How Interactive Content Can Boost Your Social Media Ads’. This keeps the listeners hooked and prevent them from losing interest. Infographics. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. It’s almost embarrassing the amount of time we have spent taking random Buzzfeed personality tests. (Make them laugh, make them cry–you ARE competing with Cats). In the Content Analyzer, search for terms with this query: “Quiz OR Calculator OR Interactive OR Heatmap OR Slider”. Supplement Your Content With Interactivity. This is why we take the help of a little something called the ‘buyer’s journey’. In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares. According to founder/CEO Drew Houston, referrals increased signups, And interactive content is a great way of finding such affiliates. With one ‘Share v/s Like’ post on Facebook, they witnessed a 650% increase in their Facebook likes. This keeps the listeners hooked and prevent them from losing interest. 8 Interactive Content Ideas to Supercharge Your Marketing Strategy. Buzzfeed also offers the option to subscribe for new quizzes. Using polls, calculators, outcome quizzes and assessments are a great way of engaging your audience. Relationship marketing is all about engaging with your customers. That means you can invest in interactive content and still reuse the content to drive business growth. And there are so many ways in which you can use interactive content to strategize your social media marketing. 2. That information should not be something they can easily find without you. NPR’s version of the How-Educated-Are-You-Quiz has gained 13.8k interactions since it’s launch in 2018. Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. It helps them give feedback about your product/service and voice their opinions on their experience. – Business Insider. ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. It leverages a curiosity gap of the user and a promise of a sense of greater self-understanding. Which horses can carry me comfortably? We saw this tribal factor as an engagement driver in Facebook video shares as well. Takeaway: It’s never too late to provide information in an easier to use, more accessible way. Of all the interactive content types, quizzes are the most ubiquitous. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. You can use interactive content for all types of marketing. Here are the picks we made for you: 1. But it does help to know what they’re looking for and when. Business isn’t about selling a product or a service, but an experience. Once you have determined the result of the calculation, you can think through how to display that information. This quiz from Buzzfeed taps into what we discussed above, this time focusing on generational identities. Therefore, it is important to provide your customers with the most satisfaction. This quiz appeals to people’s affiliations with their interest groups. To do this right, you should first take a look at existing content that’s performing well (e.g., your top 5 blog posts, most downloaded e-books, most “liked” social post). Due to this, there is a huge struggle to write diverse and engaging content. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. Host an #AMA (Ask Me Anything) 8. Here is an example of a, ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. Ask a Question 10. Topics like money, weight, time, and calories are obvious examples. You can easily include a quiz about whether one should hire a PPC agency or go inhouse on it! Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Buzzfeed dominated the list of most engaged-with interactive content, and its posts were the most engaging for the year. The site itself leans on quizzes. Remind People Who You Are, How You Got Started 2. Interactive content like surveys and quizzes can help you get this information—while providing a unique content experience for the viewer. It only came online in March 2020 and, at the time of writing, already has 176.1K engagements. This engaging calculator, about the size of the horse people of different weights can comfortably ride, is a new take on body mass! Interactive content is inherently engaging and tends to go viral on social media channels. The analysis proved that interactive content generates two times more conversions than passive content. Interactive content is the next leap forward in the evolution of digital marketing. Your customer still learns but there’s so much to do, they don’t mind being taught. Videos: Generally speaking, videos make one of the key elements of content strategies. Affiliate marketing is like referral marketing, except it’s all business. It builds a conversation between you and your audience. An ROI calculator is one of the simplest ways to attract affiliates. The key to these posts’ success seems to align with best practices for curation: Make sure you add something of value as you call your audience’s attention to other content. Let's take a look at 5 examples and how they work. This reduces the workload on your personnel as well. Fashion Footprint Calculator – ThredUp, 2. And three excellent approaches to use are infographics, giveaways, and live video. This piece, which came online August 14, 2019, illustrates the power of linking a popular intellectual property with an activity (in this case, travel). Influencer marketing is a form of social media marketing involving endorsements and product placements from influential people/organizations, in their respective fields. Apart from that, it also nurtures your old customers and encourages them to make the next purchase. Trend forecasters and content marketing experts note that exhibitionist content (vlogs, static Instagram posts) are on a downswing, while interactive content marketing is taking over. Ideas for incorporating interactive content into your marketing strategy. The top 10 interactive content tools @ioninteractive via @lilachbullock Click To Tweet 7. Awareness-level or (top-of-the-funnel) content has many benefits. I was drawn to this example because of its high-tech approach to an age-old question. Quizzes/Polls. Unfortunately, easy to produce does not always mean quality. This “Giant” piece from pbs.org includes an entire package of information, including a timeline, spreadsheet, explanation, and image. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, and the tastes of the audience have refined. Let’s jump right into our list of the best social media marketing ideas to help you increase engagement and boost sales: 1. Register for it and see for yourself how webinars are great for your content marketing strategy. Giveaways and contests are a great way of increasing reach on social media and attracting new accounts. For more ideas, Brandwatch has a great list of data visualization tools. are a great way of attracting leads and customers. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. Streaming Services Calculator – Marketwatch, 4. The post has 132.3k engagements. Share a Personal Story 4. Make the content practical, awe-inspiring, and beautiful or alternatively make your interactive content really practical like some of the calculators. Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.. You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more. It is engaging, attractive, and informative. Using ROI calculators are a great way to generate more leads. Quiz Examples 1. If you’re on a journey to gain more subscribers, have you considered implementing interactive content ideas to get the results you’re looking for? It’s free! It also makes you more approachable. If you want to go straight to the applications, they are at the end of the post, with instructions for how to find interactive content in your own industry using BuzzSumo. The biggest example that comes to mind when we think of interactive content for social media is, of course, Buzzfeed! Their mind will react positively each time they see your brand and logo. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Enter any topic, term or url to search to see BuzzSumo in action. Quizzes have long been a favourite engagement tool, particularly on Facebook. A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. Appeal may lie in providing instant and accurate communication with your users high to... Business Insider post because of its appeal may lie in providing instant and accurate communication with your.... Audience-Known variable is weight of investment data a variable so big they can generate even more content users:. Interactive sites to quizzes, etc i only watched the first few minutes and. 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